About Collin LaFollette

Collin LaFollette, CEP®

Founder, Financial Advisor
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I believe God has given me the ability to explain complex planning concepts in a way others can easily understand, and I try to use that gift faithfully and humbly.

Collin LaFollette

With more than 30 years in financial services, Collin LaFollette founded Bent Tree Trust Advisors in 1996 as an independent, registered investment advisory firm. Early in his career, he became an investment advisor representative at a time when most professionals worked as brokers, and he felt called to offer something different—transparent, unbiased guidance focused solely on clients’ best interests.  Disheartened by sales‑driven practices in the industry, Collin built a firm committed to clear disclosure, thoughtful tax awareness, and a holistic approach to planning. As a fee‑based fiduciary, Bent Tree Trust Advisors answers only to its clients and draws from a wide range of strategies to serve them with integrity.

Bent Tree Trust Advisors uses third‑party custodians to hold client assets—an added layer of protection Collin considers essential. Your accounts remain in your name, and only you can withdraw funds. As a registered investment advisory firm, we don’t earn commissions on equity trades and fully disclose all forms of compensation. We also examine the hidden trading costs inside many ‘no‑load’ mutual funds, which can reduce returns. Because we are fee‑based, our compensation grows only when your portfolio grows. Unlike brokers who earn commissions on each trade, our structure is designed to keep our interests aligned with yours.

But the thing that makes Bent Trust Advisors really unique is that they combine financial planning, innovative and little-known tax strategies, and advanced estate planning techniques together to help clients in a truly comprehensive fashion. It’s really important that all disciplines work together, your estate attorney, CPA, financial advisor, property & casualty agent, investments, and life insurance in order to build, protect, and retain the most wealth possible for both the short and long term, Collin says.

Collin has a keen interest in doing more than just investing for clients, so he made it a point to learn more about tax planning so that he could team up with CPAs. A lot of advisors say they do tax planning, but we seek to implement tax solutions. For instance, before you retire, many advisors suggest you do a series of Roth conversions converting taxable to non-taxable funds. That’s fantastic, paying no taxes during retirement is a great idea. But unfortunately, those Roth conversions create taxable events in each year that you do them. So why not find a solution to mitigate those taxes, too? We did find a way to do this. In fact, that’s the sort of thing we do that few other firms offer, Collin says.

One of the things Collin really enjoys is getting introduced and then working closely with CPAs and estate attorneys to implement perfectly legal strategies but little-known like certain trusts he’s found that can help clients save money on taxes now, and on long-term capital gains or estate taxes for the long-term. He pursued and earned his CEP® (certified estate planner) designation so that he could learn more about the ways people can pass on more tax-advantaged wealth to their chosen beneficiaries or charities while mitigating taxes.

See Collin’s CEP designation here: https://nicep.org/profile/collin-d-lafollette-id-556

I enjoy coordinating all the disciplines. I help tax professionals get trust returns and Schedule A information, along with other information they need to do their jobs every year. And we work with estate attorneys so that they can complete accurate trust documents, he says. We also look ahead to find ways to reduce taxes in the future.

As Collin puts it, The kind of work we do takes time and a lot of analysis. I’m dedicated to clients for the long haul and I have a long-term focus. But it all starts with listening. I try to listen rather than talk. I have to know a lot in order to put everything together, and I need to see statements and tax returns. (Learn more about How to Get Started with Bent Tree Trust Advisors.)

Customized and thorough planning requires that I understand the complete picture. I realize some people are uncomfortable with that at first, before they actually know me, but we want to truly serve your best interests. Other advisors may just be out to sell you something that’s not our approach. Growing assets, saving on taxes, and protecting money properly requires a lot of data. Don’t bring your checkbook; financial planning isn’t about a transaction or purchase it’s about creating a comprehensive plan with investment, tax and estate strategies that make sense for you.

Collin comes from a family of educators, so explaining the why behind financial strategies comes very naturally to him. I want you to know what you are doing, he says. I like to make things easy to understand, whether it’s investing properly, using charitable trusts, creating a plan for long-term care expenses in retirement, doing Roth conversions to save on taxes, or a hundred other strategies that may work for you,  he says. Explaining things is one of my superpowers, and my goal is absolutely no surprises. My clients are all my friends. There is complete transparency about all fees, anticipated returns, and costs.

We answer to no one except our clients.

Collin LaFollette

Are we a fit for you? Let’s find out!

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Investment Consulting

1. Holistic Risk Evaluation

2. Modern Portfolio Construction

3. Global Asset Allocation

4. Tax & Cost-Efficient Strategies

5. Risk Rebalancing

Advanced Planning

1. Wealth Enhancement

  • Strategic Tax and Compliance Oversight
  • Cash Flow Planning

2. Wealth Transfer

  • Develop a Lasting Legacy
  • Efficient Transfer to Family or Non-Family Members
  • Insurance Planning & Integration

3. Wealth Protection

  • Risk Management
  • Legal Structures

4. Charitable Giving

  • Philanthropic Legacy
  • Tax Reduction

5. Engagement Management

  • Plan Coordination & Implementation
  • Accelerated Professional Teamwork

Wealth Stewardship

Total Commitment to Client Success

1. Fiduciary Duty

The Highest Standard of Care
  • We act with undivided loyalty and utmost good faith
  • No Hidden Fees
  • Independent Registered Investment Advisor (RIA) since 1999
  • Transparent, Academically Proven Investment Approach

2. Proactive Services

Simplify Your Financial Life
  • High-Touch Anticipatory Service Model
  • Evolves over Multiple Generations
3. Education & Guidance
Make Informed Decisions
  • Comprehensive Wealth Plan with Actionable Steps
  • Personalized Financial Education Plans
  • Live with a Sense of Purpose. Do What You Love. Accomplish what matters most

Get to Know Collin Personally

Collin was born in Canyon, Texas to a family of educators. His father had a masters degree in education and was the athletic director at West Texas State (now West Texas A & M University.) His mother earned a bachelors degree and worked outside the home as a teacher’s aide. His half-brother, shown standing here at age 18 behind his mother, received his doctorate in education from Baylor. Both sisters have masters in education degrees.

Collin’s father moved the family to Carthage, Texas, when he became the principal at Carthage High School. After growing up in Carthage, Collin eventually moved to Searcy, Arkansas, to attend Harding University, where he received his bachelors degree in business administration and marketing in 1990.

Collin is extremely athletic like his father, who had played college football, basketball and baseball. As a young man his father was drafted by the New York Yankees to play in their farm system. Collin had played nearly every sport football, baseball, basketball and golf in high school. Originally receiving a scholarship after graduation to play baseball at a highly ranked Junior college, he soon decided he wanted to instead play golf at a university.

Always exhibiting an enterprising spirit and willingness to do things differently, Collin zeroed in on a small private university. The golf coach at Harding was skeptical because they were so highly ranked in fact, they were ranked 15th in the nation by the NAIA (National Association of Intercollegiate Athletics). “I called him up out of the blue and had to do some convincing. I basically just asked him let me play a round with some of the best golfers on his team. The team members agreed, and they ended up making a spot for me.”

Collin remains passionate about golf to this day, and plays in competitive golf tournaments with Jackie, his wife and best friend. He also enjoys singing and playing rhythm guitar on occasion. He also enjoys watching sports, including of course, the Dallas Cowboys, Rangers and Yankees games. Collin is involved with his church, gives to local organizations and special projects, and plays golf in charity tournaments. As the youngest in his family, he has many nephews and nieces. I love my extended family. Collin and Jackie reside in Richardson, Texas.

Not sure whether we’re a good match? Let’s explore it together!

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Start Your Journey with Bent Tree Trust Advisors

Our first meeting is complimentary and exploratory, designed to give you valuable insight even if we ultimately aren’t the right fit. The more we learn about your situation, the better we can determine how we might help you reduce taxes and build wealth for you and future generations.

Bent Tree Trust Advisors
3008 Holford Road
Richardson, TX 75082-3741

P: (972) 336-3362
F: (855) 743-4246
collin@benttreetrust.com